［学会発表］International Conference in Tourism, Business, and Social Sciencesにて研究発表を行いました
2018年11月29日（木）～30日（金）にかけてタイのバンコクで開催されたInternational Conference in Tourism, Business, and Social Sciences (ICTBS 2018) に、本学国際観光学研究センター(CTR) 専任研究員であるDr. Amnaj Khaokhrueamuangが参加し、研究発表を行いました。
Conceptualizing Thai Cuisine with Japanese Dietary: Values toward the UNESCO’s Intangible Cultural Heritage and Rural Tourism
Thai food has been globally recognized as a famous cuisine with the unique taste but seems to lose authenticity. Safeguarding Thai food as the UNESCO’s Intangible Cultural Heritage and advocating the implementation of supporting its element toward rural tourism in the traditional farming system of Sufficiency Economy Agriculture in which various local ingredients are generated and characterize its attributes, is a notion in preserving and making values of Thai cuisine. Similar to the Japanese dietary or “Washoku,” the UNESCO’s Intangible Cultural Heritage which has been featured its element from the “Satoyama” self-sufficiency farming system and contributes to rural communities through green tourism. This paper, therefore, proposes the conceptual ideas on identifying an element of Thai cuisine for being designated in the UNESCO's intangible cultural heritage list. The study employs the content analysis and the comparative study of the relationship between the attributions of Thai cuisine and the system of Sufficiency Economy Agriculture (SEA) and Japanese Washoku and the Satoyama farming system. The element of Thai dietary has emerged from the characteristics of SEA comparing with the similarities and differences of Japanese dietary and Satoyama. It comprised four aspects: 1) the simple ingredients with the harmonious blend of tastes and aroma, 2) the medical cuisine and healthy dietary culture, 3) the delicacy culinary art reflecting the abundance of foods throughout the year, and 4) embed in the custom of food offering as a way of making merit. These components can be promoted by Thailand’s rural tourism activities with the urban-rural interaction concept such as the gastronomic trail of SEA linking food festival in the city to culinary programs in rural villages which helps to advocate Thai food to be designated as the UNESCO’s intangible cultural heritage.
ICTBS 2018は、Dhurakij Pundit University (DPU) のFaculty of Tourism and Hospitality and Research Service Centerの主催で、同大学の創立50周年に合わせて開催されました。タイやアジア各国を中心とした参加者によって65本の発表が行われました。ツーリズム部門の発表テーマは、マーケティング、ヘルス＆ウェルネスツーリズム、コミュニティベースドツーリズム、スポーツツーリズム、MICE等が見られ多岐に渡りました。
◆ICTBS 2018ホームページ http://www.dpu.ac.th/convention2018/