Expanding the concept of the VFR market: Excavating ‘hidden VFR travellers’

国際観光学研究センターの永井隼人研究員（本学観光学部講師）の共著論文が、観光研究の国際学術誌「Tourism Management Perspectives」に掲載されました。

 

 

 

論文タイトル

Expanding the concept of the VFR market: Excavating ‘hidden VFR travellers’

 

著者

Sho Kashiwagi, Graduate School of Media and Governance, Keio University

Hayato Nagai, Faculty of Tourism, Wakayama University

Tomoyuki Furutani, Faculty of Policy Management, Keio University

 

書誌事項

Tourism Management Perspectives

Vol. 33

https://doi.org/10.1016/j.tmp.2019.100610

*Scopus収録ジャーナル

https://www.scopus.com/sourceid/21100202157

 

要旨

Visiting friends and relatives (VFR) travellers have often been categorised based on their purpose of travel and their use of accommodations. This study focuses on the non-VFR category defined by these two factors and on the investigation of ‘hidden VFR travellers (HVFRs)’ in the non-VFR category. A total of 500 Japanese participants who met their friends or relatives in five major English-speaking destinations completed an online survey. Using the two criteria, 164 were categorised as VFRs, whereas the others were grouped into the non-VFR category. Among the non-VFR travellers, there was a group that shared similar characteristics with the VFR travellers. The result implies that there are HVFRs in the non-VFR category. To expand the current understanding and concept of VFR travellers, this study proposes an additional criterion for categorising VFR, namely, the influence of VFR hosts.

 

キーワード

VFR market, Japanese traveler, Travel purpose, Accommodation, Behaviour, Host