Presented a paper on green tourism and tea culture in Japan and Thailand
Dr. Amnaj Khaokhrueamuang from Center for Tourism Research (CTR) presented his research at the 4th International Conference on Health and Medicine held in Sri Lanka on 22 December, 2017.
Tea Culture in Green Tourism: Sustainability of Food Systems in the Tea Cultivated Communities of Japan and Thailand
Tea producing in different varieties and locations creates the uniqueness of tea culture. The comparative study is the cases of C. sinensis var. sinensis in Japan and C. sinensis var. assamica in Thailand. Due to the decline of tea consumption demand affecting the small tea producers, the commodification of tea culture in tourism plays the significant role in sustaining tea productions and their related food systems in both countries. This study aims to find out different ideas of utilizing the tea culture for developing green tourism and promoting the sustainability of food systems in the tea cultivated communities of Japan and Thailand. Cases are focused on the Japan’s Tawara area of Nara Prefecture and Huey Nam Guen village in Chiang Rai Province of Thailand by the farmer exchange program. Four representatives of tea producers from Huey Nam Guen shared knowledge and experiences regarding tea culture with Japanese tea farmers in Tawara. They included growing and producing the organic tea, making Japanese and Thai beverage from tea products, and cooking tea food from local grown organic vegetables and the unique material such as “miang,” a kind of pickled Thai tea for eating as refreshment and teeth healthy. Creative ideas can apply to green tourism development and support the food systems in both cases. Examples are adding the traditional Thai and Japanese tea drinking and tea cuisine in the menu of farmer restaurant and homestay, developing the cycling routes for learning tea culture, and gentrifying the abandoned farmhouse and tea factory to be served as accommodations or tea museums. These tourism products increase demand in not only a new trend of tea consumption but stimulate efforts in sustaining other agricultural commodities used in tea culture and tourism.
(Left: Dr. Khaokhrueamuang)
The 4th International Conference on Health and Medicine with the theme ’Healthy People for Sustainable Development ’was organized by the Global Academic Research Institute. Researchers and experts exchange their knowledge and ideas including innovations in not only the medical science but food safety to improve the quality of healthcare.
◆Conference official webpage（Global Academic Research Institute）