[Workshop] CTR workshop series 2023 Session 4 “Conducting consumer research in Japan”
Center for Tourism Research (CTR), Wakayama University, holds online workshops for students and young researchers. This workshop will be held in a series of four sessions.
In the last session, Dr. Kaede Sano will introduce practical knowledge and strategies for conducting effective consumer research in the Japanese tourism and hospitality industry, based on real-life examples and case studies.
Register now and join us for free of cost.
CTR workshop series for students and young researchers 2023
Session 4 “Conducting consumer research in Japan”
This workshop session focuses on providing postgraduate and early career researchers with insights and guidance on conducting consumer research, specifically in the context of tourism and hospitality in Japan. Participants will gain an understanding of the unique characteristics and preferences of Japanese consumers and the cultural factors that influence their decision-making processes. The session will cover various research methods and tools commonly employed in consumer research, including surveys, interviews, and observational techniques, tailored to the Japanese market. Participants will also learn about specific considerations when collecting and analysing data in cross-cultural research. Real-world examples and case studies will be discussed to help participants gain practical knowledge and strategies for conducting effective consumer research in the Japanese tourism and hospitality industry.
Monday, December 11, 2023
5:00~6:00 PM (JST, GMT+9)
*Please update your Zoom app to the latest version for privacy and security.
Please check the Zoom official website.
Dr. Kaede Sano (Associate Professor, Faculty of Tourism / Center for Tourism Research, Wakayama University, Japan)
Dr Kaede Sano received her Ph.D. degree from the Graduate School of Business Administration at Kobe University, Japan. She is currently an associate professor in the Faculty of Tourism, Wakayama University, and a research staff member at the Center for Tourism Research, Wakayama University. Dr. Sano’s current research interests include tourism marketing, smart tourism, social media marketing, and social customer relationship management.
Moderator: Dr. Husna Zainal Abidin (Lecturer, Center for Tourism Research, Wakayama University, Japan)
Secure your ‘seat'here
*Since the maximum number of participants is 100, the registration may close before the due date.
Sakaedani 930, Wakayama-city 640-8510, JAPAN
E-mail：*Click here to the Contact page.